Privacy Policy - Bougie Originals

BOUGIE ORIGINALS PRIVACY POLICY

Last Updated: 12 February, 2026

This Privacy Policy outlines Bougie Originals' approach to Data Protection and Privacy to fulfil its obligations under the applicable laws and regulations in India including, but not limited to, the Digital Personal Data Protection Act of 2023 and applicable rules. This Privacy Policy describes the personal data collected or generated (processed) when you interact with Bougie Originals through our website, mobile applications, or other digital platforms (for the purposes of this Policy, collectively defined as the "Platform").

By providing consent when providing Personal Information on our Platform, you expressly agree to be bound by this Privacy Policy and agree to be governed by the laws of India. If you do not consent, you may not be able to use all or some of the features on our Platform.

In this Privacy Policy, the expressions 'Personal Information', 'Data Principal', 'Data Fiduciary', and 'Processing' shall have the meanings given to them in the applicable privacy laws. This policy also explains how your personal data is used, shared and protected, what choices you have relating to your personal data and how you can contact us.

We are committed to treating data privacy seriously. It is important that you know exactly what we do with your Personal Information.

Throughout this document, "we", "us", "our", "ours", "Bougie Originals" refer to Bougie Originals. Wherever we have said 'you' or 'your' or 'Customer', this means YOU.

WHO WE ARE

Bougie Originals is committed to providing high-quality products and services to our customers in India. We operate our Platform for the sale of our products online to consumers with delivery addresses in India.

ROLES WE PLAY

We play the role of a Data Fiduciary when we collect and process Personal Information about you. We play the role of a Data Processor when we collect and process Personal Information on behalf of another Data Fiduciary.

OUR COMMITMENT

We commit to protecting your privacy and hence our Personal Information handling practices are continually reviewed to ensure compliance with the applicable privacy laws and regulations.

PERSONAL INFORMATION GATHERED BY US

The information we learn and gather from you, personal or otherwise, is used to register you, to permit you to use the Platform, undertake transactions (including to facilitate and process payments), communicate with you, convey any promotional offers, services or updates associated with this Platform, and generally maintain your accounts with us. We also use this information to customize your experience and improve the Platform.

RIGHTS UNDER DIGITAL PERSONAL DATA PROTECTION ACT, 2023

Under DPDP Act 2023, Data Principal has right to:

• Access information

• Correction & erasure

• Withdraw consent

• Grievance redressal

• Nominate representative

INFORMATION YOU GIVE US:

We receive and store any information you provide while using the Platform or give us in any other way. You can choose not to provide certain information, but then you may not be able to use some or all features of the Platform. We use the information that you provide for such purposes as opening your account, processing your transactions, responding to your requests, and communicating with you.

INFORMATION WE COLLECT ABOUT YOU:

We receive and store certain types of information whenever you interact with us. This personal data includes your:

• Contact details including name, email, telephone number and shipping and billing address;

• Personal details including gender, date of birth and purchase history;

• Payment or credit card information;

• Images, photos and videos; or

• Personal preferences including your wish list as well as marketing and cookie preferences.

When interacting with our Platform, certain data is automatically collected from your device or web browser. More information about these practices is included in the "ABOUT COOKIES AND SIMILAR TECHNOLOGIES" section of this Privacy Policy below.

INFORMATION FROM OTHER SOURCES:

We may receive information about you from other sources, including publicly available databases, marketing partners, and other third parties. This information helps us to understand your preferences, improve the relevance of our communications, and personalize your experience. For example, we may use this data to correct and update our records, verify information you've provided, and make your next purchase and delivery experience more efficient.

CONSENT

By using the Platform and/or by providing your information, you agree and consent to us collecting, storing, processing, transferring, using and sharing of your personal information (including sensitive personal information as per applicable law) that you disclose on the Platform with third parties or service providers for the purposes set out and in accordance with this Privacy Policy.

PURPOSES OF GATHERING YOUR PERSONAL INFORMATION

We use your personal information to operate, provide, develop, and improve the products and services. These purposes include:

Providing the features of the Platform and the services requested by the Consumer, including account registration.

When you use our Platform, we will use your personal data to provide the requested product or service. For example, if you make a purchase on our Platform, we will use the contact information you give us to communicate with you about the purchase. If you contact our consumer services, we will use information about you, such as delivery or payment information, or the product you have purchased to help you resolve a problem or question.

In many cases, to use particular features within our Platform you may need to provide us with additional data or additional consent to use particular data in a certain way. For example to share content on social media, you may be required to provide your social media account credentials to sign in.

Communicating information about relevant products, services, events, and other promotional purposes.

When you consent, we will send you marketing communications and news concerning products, services, events and other promotions that may be of interest to you. You can opt-out at any time after you have given your consent.

To operate, improve, and maintain business, products, and services.

We use the personal data you provide to us to operate our business. For example, when you make a purchase, we use that information for accounting, audits and other internal functions. We may use personal data about how you use our products and services to enhance your user experience and to help us diagnose technical and service problems and administer our Platform.

When you purchase products from our Platform, we need your personal data to fulfill our contract with you. For example, we need your payment and contact details to deliver your order.

To protect our or others' rights, property or safety.

We may also use personal data about how you use our Platform to prevent, detect or investigate fraud, abuse, illegal use, violations of our Terms of Use, and to comply with court orders, governmental requests or applicable law.

We also rely on other legal grounds, like certain legitimate uses to process to protect our or others' rights, property or safety, to comply with a legal obligation, or to protect your vital interests.

For general research and analysis purposes.

We use data about how our visitors use our Platform and services to understand customer behavior or preferences. For example, we may use information about how visitors to our Platform search for and find products to better understand the best ways to organize and present product offerings.

PURPOSE OF PERSONAL INFORMATION DISCLOSURE

We may share your personal data with select third parties for the below purposes including but not limited to:

• Order processing - For instance using a third-party order management system to track and document the orders you place with us.

• Delivering packages - For instance using third party delivery service providers to ensure delivery of orders placed by You.

• Sending emails, communication and marketing assistance - To optimize our methods and channels of communication with You.

• Third-party targeted advertising providers that provide personalization and tailored advertising services to us. We use such services to match information that we hold with personal data in their database to create custom audiences and tailor advertising to your interests on the Internet, including social media, as permitted by applicable law.

• Processing payments - To enable secure and convenient modes of payment processing.

• Providing customer support - To collate Your queries received via different modes and ensure timely resolution.

• Analyzing data to continuously better our services and for prevention, detection, mitigation, and investigation of fraudulent or illegal activities related to our products and services.

We have put in place appropriate contracts and personal data protection obligations on the third-parties engaged by us, and they are subject to strict contractual obligations when processing your personal data.

REASONS FOR DISCLOSING YOUR PERSONAL INFORMATION TO OTHER PARTIES

We may disclose your Personal Information to others where it is lawful to do so including where we or they:

• Have a legal obligation to do so, e.g. to assist with detecting and preventing fraud,

• Have requirement in connection with regulatory reporting, litigation or asserting or defending legal rights and interests,

• Have a legitimate business reason for doing so,

• Want to send you information and promotional material regarding our products and services,

• Have asked you for your consent to share it, and you've agreed,

• Improve your online experience for using our product,

• To protect the safety of any person, or to protect our rights or the rights of those who use our products & services.

TO WHOM YOUR PERSONAL INFORMATION MAY BE DISCLOSED

We may disclose your Personal Information for the above purposes to other parties including:

• Any subcontractors, agents or service providers who work for us or provide services to us (including their employees, sub-contractors, service providers, directors and officers). They may have access to your personal data however may not use it for other purposes.

• Law enforcement authorities, government authorities, courts, dispute resolution bodies, our regulators, auditors and any party appointed or requested by our regulators to carry out investigations or audits of our activities to defend ourselves against third-party claims, and assist in the prevention or investigation of fraud.

• Statutory and regulatory bodies and authorities (including the government) investigating agencies and entities or persons, to whom or before whom it is mandatory to disclose the Personal Information as per the applicable law, courts, judicial and quasi-judicial authorities and tribunals, arbitrators and arbitration tribunals.

• Overseas regulators.

• Anybody else that we've been instructed to share your Personal Information with by you.

• To other third-parties, when you have given your consent.

We may also transfer your personal data in the event of a sale or transfer of all or part of our business or assets (including in the event of reorganization, spin-off, dissolution or liquidation).

CROSS-BORDER DATA TRANSFER

We ensure appropriate safeguards including contractual clauses and security controls before any cross-border transfer.

You understand and accept that these countries may have differing (and potentially less stringent) laws relating to the degree of confidentiality afforded to the information it holds and that such information can become subject to the laws and disclosure requirements of such countries, including disclosure to governmental bodies, regulatory agencies and private persons, as a result of applicable governmental or regulatory inquiry, court order or other similar process.

If we transfer your Personal Information to third parties for purposes stated in this Privacy Policy, we will use best endeavors to put in place appropriate controls and safeguards to ensure that your Personal Information is kept accurate, adequately protected, and processed only for specified and reasonable purposes in a manner that is fair, transparent and has a lawful basis, and is stored for no longer than is absolutely necessary.

DATA SECURITY

We are committed to protecting your Personal Information in our custody. We take reasonable steps to ensure appropriate physical, technical and managerial safeguards are in place to protect your Personal Information from unauthorized access, alteration, transmission and deletion. We work to protect the security of your personal information during transmission by using encryption protocols. We use multi-layered controls to help protect our infrastructure, constantly monitoring and improving our applications, systems, and processes to meet the growing demands and challenges of security. We ensure that the third parties who provide services to us under appropriate contracts, take appropriate security measures to protect your Personal Information in line with our policies.

RETENTION AND DISPOSAL OF DATA

We retain Personal Data only for as long as necessary to fulfill the purposes for which it was collected and to comply with applicable legal, regulatory, tax, accounting, or reporting obligations. Specifically, order and transaction data, including invoices and payment records, are retained for a period of up to eight (8) years in accordance with applicable tax and accounting laws in India. Account related data is retained for as long as the user maintains an active account with us and will be deleted or anonymized upon receipt of a valid account deletion request, subject to legal retention requirements. Personal data processed for marketing purposes is retained until the Data Principal withdraws consent or opts out of receiving such communications. Records relating to customer grievances, complaints, or disputes are retained for a period of up to three (3) years from the data of resolution for documentation and legal compliance purposes. Upon expiry of the applicable retention period, Personal Data is securely deleted, destroyed, or irreversibly anonymized in accordance with our data security protocols.

LINKS TO OTHER WEBSITES

Our Platform may contain links to websites of other organisations. This Privacy Policy does not cover how that organisation processes Personal Information. We encourage you to read the privacy policies on the other websites you visit.

CHILDREN'S PRIVACY

Our platform is directed to be used by adults only (18 years or older). If you are not an adult, while you may look at our site, you should not make a purchase, register, or submit Personal Information to us. We do not knowingly collect information from minors.

If you are a parent or guardian and believe that we have inadvertently collected Personal Data of a minor, please contact our privacy support at support@bougieoriginals.com. We will take immediate steps to delete such information from our records.

YOUR RIGHTS AS A CUSTOMER

We understand that when you interact with us, you have rights over your Personal Information. These rights involve providing you access to your Personal Information, ability to correct any errors among others along with seeking erasure. In the event that you are not satisfied with our response or have unresolved concerns, you can get in touch with us to resolve the issue by means of support@bougieoriginals.com. You also have the right to nominate an individual to exercise your rights on behalf of you.

COOKIES AND OTHER TRACKERS USED BY OUR DIGITAL PROPERTIES

Cookies are small text files that are placed on your computer by websites that you visit. Similarly, there are other types of trackers used. These are used to make websites work, or work more efficiently, as well as to provide information to the owners of the website/app.

Depending upon the jurisdiction from where you might be accessing our Platform and as per applicable laws you may be served different types of cookies such as strictly necessary cookies, performance cookies etc. We use cookies, permissions and other trackers on our Platform to collect and process data so as to provide you a better online experience as well as improve our services.

We may use this information for internal analysis and to provide you with location-based services, such as advertising, search results, and other personalized content. This data includes:

• Device IDs, call state, network access, storage information and battery information; and

• Cookies, IP addresses, referrer headers, data identifying your web browser and version, and web beacons, tags and interactions with our Platform.

For more information about cookies, and how to disable them, visit https://www.allaboutcookies.org.

Below are the categories of cookies used on our website along with a description of what they are used for:

Strictly Necessary

These cookies are needed to run our website, to keep it secure if you are logged on and to obey regulations that apply to us. If you are a customer, they help us know who you are so that you can log on and manage your accounts. They also help us keep your details safe and private.

Functional

These cookies are used for remembering things like your session id or mobile number on the log on page, your region or country, your preferred language, and accessibility options like large font or high contrast pages.

Performance

These cookies tell us how you and our other customers use our website. We combine all this data together and study it. This helps us to improve the performance of our services and improve the products we provide.

Most web browsers allow some control of most cookies through the browser settings. Please note disabling the 'Strictly Necessary' cookies may cause certain parts of our website to remain inaccessible to you.

We use other tracking mechanisms in addition to the above:

• Pixel Tags

• Log Files

• Clickstream analytics

DO NOT TRACK

Some web browsers have a "Do Not Track" feature. This feature lets you tell websites you visit that you do not want to have your online activity tracked. These features are not yet uniform across browsers.

CUSTOMER GRIEVANCE REDRESSAL POLICY

Background

Customer satisfaction is one of the key focus areas and integral part of our founding principles and business policies. We strongly believe that customer satisfaction is the most important factor in the growth and development of our business and hence, we have adopted customer centricity as a priority in developing our business processes. This Customer Grievance Redressal Policy summarises and outlines the framework for addressing customer grievances.

Objective

The objective of this Grievance Policy is to provide a framework:

• to ensure provision of timely and effective resolution of issues raised by customers.

• to keep customers informed about the manner in which they can reach out to us to resolve their queries and grievances.

Principles governing the Grievance policy

Policy on grievance redressal is governed by the following principles:

• Customers shall be treated fairly at all times.

• Issues raised by customers are always attended with courtesy and in time.

• Customers are provided with effective and satisfactory resolution within a reasonable time period.

• Customers are fully informed of avenues to escalate their issues/grievances if they are not fully satisfied with the response to their complaints.

Customer Support

Any customer can reach out to our Customer Support team/representative through telephonic or electronic mode in the following manner:

• Email customer service at hello@bougieoriginals.com

• Call at Customer Service Desk - Phone: +91 92051 36376

• Response timeline: Within 30 days

Specific complaint numbers will be given to the complaints lodged by the customers to help them track the status of their complaints.

Need to Know:

• We DO NOT solicit confidential details like your OTP/CVV/PIN/Card Number/Bank account details through any means. We never call users/customers with offers, discounts on products and offering free gifts.

• Scamsters/fraudsters attempt various techniques such as 'phishing', to contact, influence and defraud consumers. We regularly caution our customers against sharing any personal or payment sensitive information with unknown persons as such sharing leads to unauthorized use and/or fraud and consequent financial loss.

• We shall not be responsible for any losses arising solely due to customer negligence in sharing confidential information, payment sensitive information with scamsters/fraudsters.

• We also request and encourage our customers to report such attempts or incidents to our customer care to enable us to investigate and explore legal recourse.

CONTACT US

For any further queries and complaints related to privacy under applicable laws and regulations, you could reach us at:

Contact Email Address: support@bougieoriginals.com

Phone: +91 92051 36376

Address: Plot No-4, Suraksha Vihar, West Delhi, New Delhi 110059, India

NOTIFICATION OF CHANGES

We keep our Privacy Policy under regular review to make sure it is up to date and accurate. Any changes we may make to this Privacy Policy in the future will be posted on this page. We recommend that you re-visit this page regularly to check for any updates.

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